YCL Women's Series // Ally Hayward, Creative Director of Substance.


1. Who are you & what do you do?

My name is Ally Hayward, I am the creative director of Substance, a website dedicated to fashion and lifestyle.  

2. What’s your favourite piece of jewellery & what story does it hold?

One of my favourite pieces would have to be my engagement ring. My now husband surprised me with a vintage “placeholder” ring when he proposed. Initially we were going to design a new piece, and then I would wear that ring on the other hand or repurpose the diamond. I grew too attached to it, that we didn’t redesign. My second favourite is my vintage wedding band from the 1920s. It complements my engagement ring perfectly.

3. Why do you love your YCL treasures?

I love my YCL treasures because they are classic pieces. They’re great standalone pieces or they are great layered. I also love rose gold at the moment!

4. Whats the best advice that you’ve ever received?

When it comes to your future, you’re the only person who has control of it, so make sure you work hard. Also: Be kind to everyone and be humble.

5. When do you feel most at home in your own skin?

It’s funny that the older you get the more comfortable you are in your own skin. I always assumed people just said that, and there wasn’t truth behind it. But, it is true.The more I become aware of myself the more I feel comfortable with myself - flaws and all.

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