YCL Women. Embracing our diversity.
The YCL Women campaign features real YCL customers and was shot in Byron Bay in March 2018.
Four years ago, not long after I launched YCL Jewels, I knew I wanted to create a way to connect our customers and celebrate the diversity of our YCL women. Today I’m proud and honoured to share the first of our official YCL Women campaign images and share with you the first of what are some amazing and moving stories from these incredible women.
Myself and the YCL team were truly inspired by the support for a movement we want to unite and celebrate femininity, strength and grace. From over 100 applications (of which we are thankful for each and every one) we were only able to choose seven, and on Friday March 16th, we shared the day with these beautiful women hearing their stories and what has made them who they are today. Join us in the coming weeks as we introduce you to these women and their stories.
1. Today is all about celebrating women & the diversity of femininity, why did you choose to be part of this campaign ?
Women are constantly evolving and being seen in a different light. I think the Universe is adapting more & more in regards to this and understanding the fact that women come in all different shapes, sizes and forms. I want to help promote & be a part of this.
2. YCL stands for Your Core Light, what does ‘Your Core Light’ mean to you?
Your Core Light means to me a space where I am building a peaceful & loving relationship with myself.
3. How does wearing your YCL treasures make you feel?
4. When do you feel most empowered as a woman?
When I’ve put in the time to get dressed up and I'm really feeling myself. I'm feeling confident and I'm strutting my stuff.
"Putting myself out there has created this sense of self awareness where I might be having a bad day or I am judging myself and that’s OK. However it has also helped me to understand & recognise the beauty & light within myself that I might not have seen before".
5. What is your hope for the future & how women are represented / thought of in society?
My hope is for everyone to be accepted. No matter where they are from or what they look like. A woman is a woman whatever size or shape they are.
6. What is the advice you were given that has supported you the most in your life?
To always smile.
7. We love seeing the movement you have already created, to inspire women to love their natural bodies. How has this strengthened the relationship you have with yourself?
It has allowed me to truly accept the way that my body looks and the way that people view it. Putting myself out there has created this sense of self awareness where I might be having a bad day or I am judging myself and that’s OK. However it has also helped me to understand & recognise the beauty & light within myself that I might not have seen before. It has truly challenged & changed my own perception, as well as other people’s perception of what is considered beautiful.