01. How did you get to where you are today? Tell us a little bit about your journey.
It has been equal parts challenging and equal parts fulfilling. Having never actually worked a typical ‘9 to 5’ job for anyone else, I’ve had to learn everything the hard way. Being a business owner, with no industry experience has meant that I’ve been thrown in the deep end and have had to figure everything out on my own terms, all the while trying to keep up with the daily demands of business life and what it takes to run a 15 man design agency.
The first couple of years building the business nearly killed me. There were long days, sleepless nights, teary eyes, countless dinners at the desk and so much hard yakka. For the 2-3 years I worked my butt off, pulling 60-70 hour weeks most weeks and not once taking a holiday. I relied heavily on the support of my amazing partner, the love of my family and the continued advice of some great mentors. But as time passed on, things became clearer and I was able to bring together an insanely talented team who continue to ease my load each and everyday. I’m very lucky that I have such an amazing support network who believe in my vision and are passionate enough to help me bring it to life.
After nearly 8 years in business, I can truly say that I wouldn’t have it any other way and absolutely love the life I’ve made for myself.
02. Who is your ultimate muse / inspiration?
My current idols are Michelle Obama, Sophia Amoruso (of Girlboss) and Emily Weiss (of Glossier).
These three ladies sit loud and proud on my desktop wallpaper to remind me to embody their values of humility, grit, tenacity and innovation.
But then there are also so many women in my everyday life that inspire me to no end. I feel so lucky to have so many friends doing creative, cool things with their lives - whether it be running amazing businesses, being the ultimate mums or just simply living life on their terms.